In today’s world, digital storytelling has become one of the most powerful tools for engaging audiences, sharing knowledge, and building connections. For Darren Janesky, owner of Big Round Wheel Amusements, it is not just a way to promote his amusement business—it is a means to educate the industry, raise awareness about safety standards, and showcase the complexities of amusement rides. With the success of his YouTube channel, Darren has demonstrated how digital storytelling can be used to shape the future of the amusement industry.
In this blog, Darren shares how he uses digital storytelling—specifically through his YouTube channel, Big Round Wheel Amusements—to provide valuable insights into ride assembly, safety protocols, and the behind-the-scenes world of amusement operations. Through videos, he aims to foster a culture of safety, innovation, and education that extends far beyond the confines of the midway.
The Power of Digital Storytelling in the Amusement Industry
As the amusement industry grows, so too does the need for education and awareness, particularly when it comes to safety, ride assembly, and operations. This is where digital storytelling comes into play. Through platforms like YouTube, Darren has the opportunity to engage with a global audience and provide insights into the intricacies of the amusement industry. Digital storytelling allows for complex concepts—like ride assembly or safety protocols—to be broken down into digestible, engaging content.
1. Breaking Down Complex Concepts
Amusement rides, while thrilling and entertaining, can be complex machines that require careful construction, maintenance, and operation. For newcomers to the industry, or even seasoned operators, understanding the nuances of these processes can be daunting. Through his YouTube channel, Darren provides clear, step-by-step demonstrations and explanations of ride assembly, giving viewers an inside look at the technicalities involved.
By breaking down these complex concepts into easily understandable content, Darren helps the industry as a whole become more knowledgeable, from new operators to seasoned veterans. This helps demystify the technical aspects of running amusement rides, making it more accessible to everyone in the business, regardless of their experience level.
2. Fostering a Culture of Safety
Safety is paramount in the amusement industry, and Darren is passionate about ensuring that all operators adhere to the highest standards. On his YouTube channel, he regularly posts videos about safety protocols, best practices, and updates to safety regulations. These videos not only educate but also serve as a reminder to industry professionals about the importance of maintaining a safe environment for both operators and riders.
Through digital storytelling, Darren is able to show the real-life applications of safety measures, from checking ride mechanisms to inspecting safety harnesses. By presenting these practices visually, he makes it easier for his audience to understand why these steps are essential to the safe operation of amusement rides. This approach helps to ensure that safety is always top of mind for everyone in the industry.
Reaching a Global Audience and Building Community
One of the key benefits of digital storytelling is its ability to reach a wide and diverse audience. With his YouTube channel, Darren has created a platform where he can connect with people from all over the world, including ride operators, engineers, safety inspectors, and enthusiasts.
1. Engaging with a Global Network
While Big Round Wheel Amusements is based in Blacksburg, SC, Darren’s YouTube channel has given him the ability to engage with a global network of professionals and fans. Whether it’s helping a new ride operator in another country learn the ropes or discussing safety innovations with fellow industry experts, the reach of digital storytelling allows Darren to connect with individuals he might not otherwise have met.
The global reach of YouTube also means that industry professionals in different regions can share insights and best practices, creating a global dialogue about the future of the amusement industry. This exchange of ideas has the potential to improve the industry worldwide, as professionals learn from one another and adopt new safety measures, ride technologies, and operational strategies.
2. Creating a Community of Learning and Collaboration
Darren has always been a firm believer in the importance of community. His YouTube channel helps foster a sense of camaraderie among industry professionals by creating a space where people can share experiences, ask questions, and offer advice. Through the comments section, social media interactions, and even collaborations with other YouTubers in the industry, Darren is helping to build a community of learning and support.
This sense of community extends beyond the digital realm. Many of Darren’s YouTube followers have attended his carnival events, allowing him to meet them face-to-face and strengthen the connection. In this way, digital storytelling becomes a gateway for real-world collaboration and relationship-building, which ultimately benefits the industry as a whole.
Showcasing the Behind-the-Scenes World of Amusement Rides
Amusement rides are often seen as magical experiences that transport people to a world of wonder, but there is a lot that goes on behind the scenes to make them safe, functional, and exciting. Through his YouTube channel, Darren takes viewers behind the curtain to see what it takes to build, maintain, and operate these rides.
1. Ride Assembly and Maintenance
Many people enjoy the thrill of a roller coaster or Ferris wheel without ever considering how much effort goes into their assembly and upkeep. On his YouTube channel, Darren provides detailed videos that show the process of assembling and maintaining various types of amusement rides. This behind-the-scenes look gives viewers a deeper appreciation for the work that goes into ensuring these rides operate smoothly and safely.
By showcasing the technical aspects of ride assembly and maintenance, Darren educates the audience on the importance of regular inspections and upkeep. These videos also highlight the challenges faced by ride operators and the dedication required to keep the rides running safely for the enjoyment of guests.
2. Highlighting the People Behind the Rides
Amusement rides don’t run on their own. There is a dedicated team of people working tirelessly to ensure everything is in top condition. Through digital storytelling, Darren shines a spotlight on the individuals who make the magic happen. From engineers and safety inspectors to ride operators and maintenance crews, Darren’s channel emphasizes the collaborative effort that goes into running an amusement business.
This not only humanizes the industry but also provides recognition to the hardworking individuals behind the scenes. It’s a reminder that the thrill of the rides is only possible because of the dedication and expertise of the people who operate them.
Conclusion
Through his YouTube channel, Big Round Wheel Amusements, Darren Janesky has found a way to blend his passion for amusement rides with his commitment to education, safety, and industry improvement. By using digital storytelling, he is able to reach a wide audience, provide valuable insights into ride assembly and safety, and foster a sense of community among industry professionals.
The ability to educate, collaborate, and share knowledge has the potential to elevate the amusement industry to new heights. As Darren continues to share his expertise through digital storytelling, he is not only promoting his own business but also helping to shape a safer, more informed, and more innovative future for the industry as a whole.